George Green LLP

George Green LLP Solicitors are one of the Midlands’ leading law firms for both businesses and individuals.

George Green were looking to increase their search engine rankings and in turn traffic to the website. They had very limited access to the website and no current content being produced.

Summary

SEO: the website needed a complete overhaul so it was more SEO-friendly

Support: with the website and ongoing content creation

Reports: to keep track of progress across the various departments

Solution

Looking for SEO and marketing support, George Green came to 5874 for help. First on the agenda was to optimise all pre-existing pages, with a focus on page titles and the use of strong keywords. This also expanded to re-writing all meta titles and descriptions so they were more inline with George Green’s offering and location. 

We also implemented a content strategy that would help with the long-term goal of increasing George Green’s search engine rankings. By producing relevant content on a regular basis, this would ensure George Green would remain in key positions.

All content would then be shared to George Green’s LinkedIn, increasing engagement and raising their profile amongst business professionals.

Results

- George Green ranks for the most keywords in Google’s Top 100 (100 positions) in its lifetime 
- 55% increase year on year in the number of keywords the site ranks for
- 33.72% increase year on year  in traffic and 44.87% increase in new users
- Increased engagement and following across LinkedIn